99 Blue Balloons at the NSBC Expo
While the Bidvest Insurance Jeep is used to darting around Durban, last week the Jeep got to embark on a different kind of adventure, up the N3 and through the beautiful country side to arrive at it’s destination in the always buzzing Johannesburg city. The reason for the road trip was to attend the NSBC exhibition and feature as the main attraction at our Bidvest Insurance stand.
The National Small Business Chamber is an institution committed to helping business owners and entrepeneurs become tomorrow’s business legends. The NSBC Business Show is Africa’s largest business expo, conference and networking event with more than 20 000 delegates passing through its doors over the 2-day event. Which is why we couldn’t miss such an opportunity to be present and engage with such an audience largely made up of SME owners and contributors. It also provided a great platform for us to be able to introduce our new commercial insurance products, SME insurance and Cyber insurance, which are built specifically with small and medium business in mind (more on these to follow soon).
On arriving at the Gallagher Convention Centre, our Jeep was swiftly packed to capacity with blue balloons. Delegates who then visited our stand were able to enter our competition by guessing how many balloons were inside of the Jeep. And while they did the math, they were treated to freshly roasted coffee, prepared and served from the boot of the Jeep by our duo-barista team…and it didn’t end there! Later in the day, our coffee station was swapped out to make space for our well known caricature artist. Attendees could now pull up a seat alongside our Jeep to have their very own caricature drawn up.
The excitement and buzz that surrounded our stand carried strong over the entire event and on the 2nd day it was time to close up the competition and tally the results. The estimates on how many balloons were in the Jeep ranged from 21 to 5,000 with 11 individuals hitting the number on the button by guessing 99 balloons! A lucky draw was then held and Daniel Mokoena was revealed as the lucky winner – winning tickets for two to Durban, flights, uber vouchers and accommodation included where Daniel will enjoy the Sharks vs the Hurricanes rugby match from our fully catered rugby box at Jonssons Kings Park.
After an electric two days, it was then time to make the trip home to Durban and reflect on what was an amazing event at the NSBC expo. It was definitely worth the trip and one we look forward to making again soon.